POS

Coty Inc.
MEXX Fragrances
Black

 

 

Mexx Black bottles CGI
Services:
  • # Grafikdesign
  • # Packaging Design
  • # VFX / CGI / 3D Animation
  • # Motion Design Agentur

On behalf of the world's leading perfume and cosmetics group COTY, VUCX creates numerous creative and CGI assets for the new edition of MEXX BLACK.

Simply in black - the visuals represent the high quality and at the same time the everyday suitability of the fragrance. Together with the visual concept, we also provide the blueprint for the worldwide markets.

We design POS and print formats, social media and e-commerce assets, both static and animated. These are based on CGI renderings of the product portfolio and elaborate retouching, which we created using color references and technical drawings.

The illustrations of the ingredients also originate from our graphic hand.

Social media assets

MEXX BLACK Fragrances Social Media Assets
MEXX BLACK Social Media Assets
MEXX BLACK Social Media Assets Packaging
MEXX Logo

Key visual

MEXX Black Key Visual

Animated video banner and creative packshot

MEXX BLACK Package Shots

CGI production

 

MEXX BLACK Packshots CGI
COTY

About the Customer: COTY is a New York based, world-leading perfume and cosmetics company that produces cosmetics, skin care, fragrance, hair color and styling products. Coty Inc.'s fragrances include Adidas, Beyoncé, Calvin Klein, Chloé, David Beckham, Playboy and Jil Sander perfumes.