Design with substance. Brands with impact.
We create graphic design that makes brands visible.
Through modern design, graphics, and illustration, we strengthen brands across all channels. From print to digital, from illustration to animation, we live and breathe good design — for over 30 years.
As a full-service digital agency, we combine creative design with strategic thinking to develop visual communication that informs, persuades, and delivers impact.
Our graphic design services
- Corporate design & brand identity
- Logo development & brand visuals
- Typography, color palettes & imagery
- Business stationery & design systems
- Consistent brand management across all media
Graphic design by VUCX: strategic, creative, effective
Graphic design means far more than visual execution at VUCX. It's a central tool of brand communication. For over thirty years, the Cologne-based agency has combined creativity, strategy, and function into designs that inform, convince, and sell. Every project centers on the client's brand identity, defined goals, and target audience.
Good graphic design creates orientation, sparks emotion, and builds recognition across every channel.
Digital design
Social media assets, web graphics, whitepapers, presentations, and interactive PDFs are developed in close coordination with UX. This service connects seamlessly to VUCX's Web Design offering for UI work.
Step by Step to Your Design
Our process is collaborative, transparent, and goal-driven. We guide you through the entire design journey in a clear, structured way:
Briefing & Goal Setting:
We take a close look at your brand, listen carefully, and define clear objectives together.
Concept Development:
Initial design directions, styles, and moodboards set the foundation.
Design & Refinement:
We develop the final design — across media and shaped by feedback.
Production & Handover:
From print coordination to delivering all final files and assets.
Ongoing Support:
Even after launch, we remain your reliable design partner.
Why graphic design by VUCX?
Every discipline, one agency
Graphic design, strategy, video, content, development, and marketing work hand in hand at VUCX. This integration ensures consistent brand presence and short coordination paths. The Design Thinking approach VUCX applies shows just how much strategic groundwork shapes a strong design outcome.
An interdisciplinary creative team
The team works conceptually strong, strategically grounded, and precise in execution, creating designs that not only look good but deliver measurable results. The murrplastik case shows this in a complete brand relaunch for a high-tech manufacturer.
Custom solutions, not templates
VUCX works without prefabricated templates. Every design is developed specifically for the client's brand, from first sketch to final file. On request, the agency also builds custom design systems that let teams carry content forward independently while staying on-brand.
Design built to last
The visual concepts VUCX develops convince today and hold up long-term: scalable, consistent, and usable across every channel. The Escada project with animated product video and creative packshots is one example of this in practice.
Strategy, Consulting
FAQs about graphic design
How does the design process at VUCX work?
The process starts with a briefing and goal definition, followed by concept development with initial moodboards. Design and refinement come next, followed by production and delivery of all final files. After project completion, VUCX remains available for ongoing development and support.
What does corporate design cost at VUCX?
Costs depend on scope and the number of applications needed. A logo typically takes one to two weeks, while a complete corporate design can take up to eight weeks. The exact scope is defined during the individual briefing.
What file formats does VUCX deliver?
Standard delivery includes print-ready files such as PDF, AI, InDesign, and EPS, along with common web formats like JPG, PNG, and SVG. All open, source files such as AI, PSD, or INDD are handed over as well. This keeps every design freely usable and editable in-house.
Does VUCX develop design guidelines and style guides?
Yes, VUCX develops corporate design manuals and matching style guides together with the client. These ensure consistent branding across every medium. Design systems can also be maintained independently by internal teams afterward.
Can VUCX redesign our existing branding?
Yes, absolutely. VUCX supports both the creation of new brand identities and the evolution of existing brandings. This ranges from a gentle refresh to a comprehensive brand relaunch. The goal is always to move the brand forward, visually and strategically.
Which clients has VUCX worked with in graphic design?
VUCX has worked with brands including COTY, murrplastik, Max Factor, Unilever, Schneider Electric, and AachenMünchener on graphic design, packaging, POS, and social media. The projects span industries such as beauty, lifestyle, travel, finance, and industry. Selected work is available under VUCX Worx.