Complex Topics.
Clearly Pictured.
VUCX produces explainer videos for products, processes and services: animated, live-action or hybrid, from concept to final delivery.
Explainer Video Production by VUCX
Some products need more than a product page. Complex processes, technical innovations or services that require explanation are conveyed fastest through moving images. A strong explainer video shortens decision paths, reduces support workload and turns abstract content into something tangible.
VUCX produces explainer videos for national and international clients across industry, technology, financial services and beyond. From script to final video, everything comes from a single source.
What an explainer video achieves
An explainer video delivers knowledge in the time people actually have. Instead of long-form text: a clearly structured film that conveys the essentials in 60 to 180 seconds. This increases time spent on the website, takes pressure off sales and support and builds trust with audiences who aren't yet convinced.
When an explainer video is the right move
Whenever text alone falls short: at product launch, for complex B2B services, in internal communications, or as the centrepiece of a sales campaign. Explainer videos work just as well on a website as in a client meeting, at trade fairs or as a social media asset.
Explainer Video Formats at VUCX
No single format fits every task. VUCX produces explainer videos in different styles, chosen according to topic, audience and brand:
2D animation and character animation
Likeable characters in flat design explain processes and benefits in an accessible way. Ideal for consumer products, apps or HR communications.
3D animation and photorealistic visualisation
Technical products and processes can be shown precisely and vividly in 3D, even when real-life filming isn't possible. Used for machinery, medical technology and industrial processes.
Motion design
Infographics, typography and graphic elements in motion, combined with sound and narration. Efficient for explanations built on figures, data or structures. VUCX's Motion Design Agency brings specialist expertise to this format.
AI-assisted video production
For certain formats and production volumes, VUCX uses AI tools selectively: to speed up animation workflows, generate voiceovers in multiple languages, or quickly produce channel-specific variants. The result: shorter production timelines without compromising on quality.
Live-action with animated elements
Real footage enhanced with overlaid graphics or animated explanations. Combines authenticity with clarity.
Personalised explainer videos
For clients who want to address different recipients individually, VUCX produces Personalised Videos that deliver content automatically and individually.
From Briefing to Delivery
Explainer video productions at VUCX follow a clear process that minimises feedback loops and keeps results predictable:
1. Briefing and concept
We capture topic, audience, channel and tone. This forms the basis for a script and storyboard that structures the core message rather than decorating it.
2. Style development and design
Look and feel, character design or 3D specifications are defined before production begins, avoiding surprises in post-production.
3. Production
Animation, filming or 3D rendering, depending on the chosen format. Voiceover, sound design and narrator selection happen in parallel or afterwards.
4. Approval and delivery
After feedback rounds, we deliver the finished video in all required formats. On request, we also handle distribution across YouTube, LinkedIn, your website or other channels.
Strategy, Consulting
FAQs about Explainer Video Production
How long does it take to produce an explainer video?
Depending on format and complexity, we typically plan four to eight weeks from briefing to final approval. Animated productions usually take a little longer than live-action projects. Clear briefings and short feedback cycles can shorten the timeline.
What does an explainer video cost?
Costs depend on format, length, animation effort and number of language versions. A simple 2D explainer video of 60 to 90 seconds starts in the low four-figure range, while complex 3D productions or multilingual versions cost more. We provide a transparent quote on request.
In which languages does VUCX produce explainer videos?
As standard, in German and English. Additional language versions are possible, either with a dedicated narrator or by adapting on-screen text.
Can I provide existing footage or assets?
Yes. Existing 3D data, product photography, brand assets or footage can be integrated into the production. This saves time and ensures consistency with the rest of your brand communications.
Which formats does VUCX deliver the finished video in?
We deliver the video in whatever format your channel requires: 16:9 for website and YouTube, square or vertical for social media, optimised versions for presentations or trade fairs. We can also handle distribution on request, for example alongside a wider video production or corporate film production.
What's the difference between an explainer video and a corporate film?
An explainer video has a clear informational goal: it makes a product, process or service understandable. A corporate film, by contrast, conveys mood and brand feeling without necessarily explaining anything.