Design

Maxxis Trade Show Booth

Design for Tire Cologne 2026

VUCX translates "Smart Performance Control" into graphic design for the Maxxis trade show booth.

Services:

# Graphic Design
# Concept
# Print Design

About Client

MAXXIS is one of the world's leading tire manufacturers, selling its products in more than 180 countries. Founded in Taiwan in 1967, the company has continuously expanded its European brand presence for more than 30 years. Working with VUCX, Maxxis first developed its European brand strategy and website before extending the new brand values to its physical trade show presence.

The Challenge

For its appearance at Tire Cologne 2026, one of the tire industry's major international trade fairs, Maxxis wanted to bring its new brand values to life in a way that would capture a large professional audience's attention. The booth concept and construction were handled by the appointed exhibition builder.

VUCX was responsible for the visual concept and graphic execution: from the facade banners to the interior wall graphics and the production-ready print files for cut vinyl and backlit banners. The designs were also rendered into 3D booth views for client approval.

The Booth in Motion

A short walkthrough shows the Maxxis booth at Tire Cologne 2026, from the branded facade to the tire presentation at the center of the space.

The Execution

VUCX designed the complete graphic system for the trade show booth around the brand values of Smart, Performance, and Control. Across the 15-meter facade banners, the Maxxis logo took center stage, while interior wall graphics translated the brand values into short, sharp messages for trade visitors. In the lounge area, a photo wall featuring the Maxxis brand pattern gave visitors an additional spot to capture and share.

All graphics were prepared print-ready to the exhibition builder's technical specifications, from CMYK color profiles to bleed and resolution requirements for banners, posters, and cut vinyl.

The Result

At Tire Cologne 2026, Maxxis presented a brand experience that ties digital and physical touchpoints together, from the MAXXIS Europe website to the booth in Cologne. Trade visitors experienced "Smart Performance Control" not just as a claim, but as a design principle running through the facade, the interior, and the product staging.

Planning Your Next Trade Show?

From graphic concept to brand execution to print-ready files, VUCX handles the visual side of your next trade show booth.

Discuss Your Project

Sascha Gritz

Strategy, Consulting