150 invitations, each one personal.
- # VFX / CGI / 3D Animation
- # Personalized Videos
- # Front-end Programming
Auping is a Dutch manufacturer of beds and mattresses with a history dating back to 1888, known for inventing the open spiral suspension system. The company positions itself around personalized sleep solutions with strong design standards and environmental responsibility, supported by in-store personal consultation.
150 dealers, one trade show, one personal invitation
Auping wanted to invite international dealers and distribution partners personally to a furniture trade show, automated, individualized, and measurable in its results. A generic mass email wouldn't have matched the brand's positioning or the impression Auping wanted to create.
Video, landing page, tracking: all automated
Video & personalization
VUCX produced a personalized invitation video automatically generated for each recipient, including an individual ticket code, name, and company name.
Distribution & landing page
The invitation went out automatically by email to all dealers. A personalized landing page allowed direct trade show appointment booking and led on to ticket code redemption.
Tracking & analysis
Precise tracking made campaign performance measurable and delivered insights into personalized visuals and calls-to-action for future campaigns.
Reach turned into response
More than 150 dealers received an individualized invitation instead of a standard email. The combination of video, landing page, and tracking gave Auping not just a measurable participation rate, but usable data for the next campaign.