Google Ads Agency from Cologne, Germany

Why should you place Google Ads?

In a world where Google receives billions of search queries every day, including many that have never been asked before, it's critical that your Ads appear exactly when potential customers are searching for what you offer. Why?

A 2022 Google Study found that 80% of Customer Journeys start with an online search. This means that customers nowadays usually start their purchasing decisions online by searching for information about products, services or companies.

It is therefore important for companies to focus on the needs of their customers in online searches. This involves optimizing websites and content to improve their visibility for relevant search queries. Companies should also be present on Social Media and other online platforms to engage with potential customers.

The VUCX Google Ads Agency Team in Cologne is happy to support you in the conception and implementation of Search Engine Advertising Campaigns.

The PPC (pay-per-click) Team, led by Online Marketing Expert Ercin Filizli, currently advises and manages Google Ads for the following companies:

1. Bethmann Bank (ABN AMRO)

2. Playitas Resort (DER Touristik Hotels & Resorts GmbH)

3. Roncalli Circus and Theater

4. murrplastik (Murplastik Systemtechnik GmbH)

We also support marketers in making the performance of their Google Ads Account visible and understandable. Whether it's website usage data from Google Analytics or Google Ads Data, Social Media Data, or a mixture of all of these and more.

So-called key performance indicators are important control elements in Online Marketing.

Find out more about the Google Analytics Conversion

Google Ads & SEO: Your Key to Success
Optimize your Online Strategy by combining Search Engine Advertising and Optimization. 

There are some important lessons to be learned from Google Ads in terms of search queries:

• Popular search terms
  Google Ads provides insights into the most popular search terms that users use to search for the products or services that the company offers. This can be used to customize the keywords and content of the website to better meet the needs of users.
   
• Search volume
  Google Ads offers insights into the most frequently searched terms for a company's products or services. We can use this information to prioritize keyword research and focus on the most important search terms.
   
• Competition intensity
  Google Ads shows how intense the competition is for certain search terms. By adjusting the strategy for Paid Ads will ensure that our company is highly visible for the most important search terms.
   
• Click rate
  Google Ads displays the conversion rate for the Paid Ads so you can see how successful they are in terms of generating conversions. This information will optimize the Ads and landing pages, ensuring that they persuade users to take the desired action such as purchasing, signing up, or downloading.
   
• Conversion rate
  Google Ads displays the conversion rate for the Paid Ads so you can see how successful they are in terms of generating conversions. We can use this information to optimize your Ads and landing pages and ensure they persuade users to take the desired action, such as making a purchase, signing up, or downloading.

Expert tip: Many paid analytics tools also provide you with these values and insights. Especially for smaller budgets, it can be worthwhile to get these insights directly from Google Ads.

This information is very detailed and comprehensive, so you can use it to improve Ads and landing page optimization and improve the performance of your Paid Ads.

Another advantage is that you can use these insights directly in Google Ads to optimize your Ads and campaign.

For example, you can adjust keywords and ad copy to increase search volume and conversion rates, or you can adjust bids for specific search terms to improve visibility and click-through rates.

Note, however, that Google Ads is not the only source of this information and that there may be other tools that provide similar insights. It is therefore worth comparing different options and considering which is the best solution for your business. Feel free to contact us to find out which toolset is a good choice for your needs.

Key Performance Indicators (KPI)

The difference between KPIs and metrics

Most companies analyze their website usage using Google Analytics or alternative analysis tools.

Analyses with Google Analytics and Google Ads are often limited to simple metrics such as page views, CTR, session duration and bounce rate. Complex data is often not considered in the context of important issues, making it less meaningful.

It is extremely important to continuously analyze the performance of your ads. Only then, the right conclusions about the success of the campaign can be drawn. Questions include, for example:

Does it make sense to bid on your own brand with Google Ads?

How much budget should I use for my Google Ads campaigns?

Should I use Google Display Ads?

Only when asking the right questions, you will be able to assess whether your Online Advertising using Google Ads is having an optimal effect. The VUCX Performance Marketing Team supports you with a comprehensive service. Also on an International level.

The two terms KPI and metrics are often used interchangeably. But there are huge differences.

Google Ads & Google Analytics 4: The perfect interaction

The integration of Ads and analytics for a comprehensive understanding of your online performance

Google Analytics 4 (GA4) represents the next generation of insights and provides you with a powerful toolset, that will help to track and analyze your users' behavior in real time. With GA4 you can:

• Create customizable reports
  Customize reports according to your needs to get precise insights into the performance of your website.
   
• Better understand target groups
  Capture detailed information about your target audience and their interactions to provide more relevant content.

• Advanced integration with Google Ads
  Link your Google Ads campaigns directly with GA4 to enable seamless analysis and optimization of ads and conversion rates.
   
• Work in compliance with data protection regulations
  Benefit from advanced privacy features that help you ensure compliance with data protection regulations such as the GDPR.

Google Analytics 4 not only gives you access to advanced analytics, but also an integrated understanding of the Customer Journey. It enables you to identify trends, make predictions and make informed decisions to achieve your business goals.

Expert tip
Google Analytics 4 is a flexible and customizable tool that can be easily integrated into your existing Marketing strategy. If you're looking for the most powerful analytics for your business, we're here to help.

Contact us to find out more about how GA4 can transform your business.

Learn more about switching from Google Analytics Universal to Google Analytics 4:

Google Analytics Conversion

Google Ads Agency Expertise

With our many years of Google Ads Agency Expertise and a deep understanding of other Marketing disciplines, we will develop a customized advertising strategy for you that will help you reach your target customers in a targeted and efficient manner.

We provide flexible budget control and fine-tune ad copy and keywords to dynamically adapt to market trends. Our goal is to give you precise insights into your advertising success, putting your business in the focus of interested customers at the moment of their active search.

Our Google Ads Agency Experts use comprehensive data analysis to ensure that your search Ads reach exactly the right customers. By carefully selecting and optimizing keywords, we ensure that your ads appear at the top of relevant search queries.

We understand that every interaction counts, so we tailor our strategies to not only attract attention, but also generate genuine interest and action from potential customers.

With our expertise in Google Ads, we not only increase your visibility on the web, but also ensure that every advertising investment achieves optimal results. Trust us to drive your business forward with targeted and effective advertising.