Your Agency for Virtual and Augmented Reality
We create worlds that push boundaries. With VR and AR, we make the invisible visible and turn visions into experiences that resonate and stay memorable.
Making Your Brand an Immersive Experience
Imagine you are exhibiting at a trade fair. Instead of flipping through a product catalog, your visitors put on a VR headset and suddenly find themselves inside your production facility. They hear the sounds, experience workflows, and explore processes that would be too large, too costly, or too dangerous to present live. Or a customer scans the QR code on your product sample with their smartphone and instantly sees it as a photorealistic 3D model, including all technical details and features.Ansicht, inklusive aller technischen Details und Features.
Augmented reality (AR) and virtual reality (VR) are now used across industries, from manufacturing to infotainment, enabling brands and products to be experienced in a truly immersive way.
A Practical Example: Strengthening Sales with Augmented Reality
For Schneider Electric, VUCX developed an interactive AR app that turns sales into a digital experience. Using augmented reality, products appear in front of customers as photorealistic 3D models, making complex technology intuitive, clear, and engaging.
- Products can be digitally captured by scanning them with a mobile device or a VR headset.
- 3D animations instantly appear, providing all relevant information on functions, features, and technical specifications.
- Augmented and virtual reality enable sales teams to visually communicate complex installation processes and application scenarios in an easy-to-understand way.
Our AR and VR Services
From interactive AR apps to immersive VR videos, VUCX brings your brand to life in virtual environments.
Virtual Showrooms and Trade Fairs
Present your products in a walkable virtual environment that is accessible anytime and anywhere.
AR Product Visualizations
Allow customers to experience your product at true scale, directly on site, using a smartphone or tablet. Photorealistic 3D quality with all details and features included.
Interactive Film Production with AR and Virtual Production
Take your film production to the next level. With augmented reality and virtual production, real footage and digital worlds blend seamlessly on set.
VR Training and Simulations
In a virtual learning environment, users experience realistic scenarios using a VR headset. Risk-free, cost-efficient, and repeatable as often as needed.
360-Degree Videos and Interactive Tours
Whether brand worlds, architecture, or experience spaces, immersive 360-degree formats blend the physical and digital worlds and leave a lasting impression.
Mixed Reality Experiences
Combine real-world interaction with virtual elements to maximize attention and create a sustainable brand impact.
Why AR and VR with VUCX?
For more than 20 years, VUCX has been a pioneer in 3D visualization, motion picture production, and digital storytelling.
As a full-service digital agency, we develop AR and VR solutions as part of a holistic brand experience.
We are pioneers in turning stories into images, spaces, and emotions. For over two decades, we have combined 3D visualization, motion picture production, and digital storytelling to create unique experiences.
Our Interdisciplinary Team of 3D artists, developers, UX designers, strategists, and marketing specialists support you from the first vision to the final application, working creatively, in partnership, and with the ambition to take your brand to a new dimension.
How We Turn Ideas into Reality
1. Consulting and Concept
Interested in using AR or VR for your product or service? VUCX provides in-depth consulting on possible applications and develop a tailored concept together with you.
2. Design and Creation
Our 3D artists and CGI designers create photorealistic or stylized 3D models and bring your products to life through animations and interactive elements.
3. Implementation and Development
After modeling, we handle the programming for WebAR, mobile apps, or high-end VR systems.
4. System Integration
We ensure smooth implementation, whether stationary or mobile, and seamlessly integrate the solution into your existing processes.
5. Support and Further Development
Upon request, we support you beyond launch with updates, optimizations, and new content.
Augmented Reality in Film Production
Augmented reality is playing an increasingly important role in film production, especially in the context of Virtual Production
Virtual production is a modern production approach in which live-action footage is combined in real time with digital 3D environments, effects, and virtual sets. Using AR, scenes become visible even before filming begins.: Digital objects appear directly on set and blend seamlessly with the real environment. This previsualization gives film teams greater creative freedom, speeds up workflows, and helps reduce production costs.
We would be happy to advise you, without obligation, on what is possible with AR in film production.
Ready for New Dimensions?
Let’s explore together how augmented and virtual reality can take your brand, product, or service to the next level.
FAQ
What is the difference between AR and VR?
Augmented reality (AR) overlays digital content onto the real world and can be experienced via smartphone, tablet, or AR glasses. Virtual reality (VR) places the user fully inside a digital environment, experienced through a VR headset.
How can AR and VR be used in sales?
Products can be presented virtually before they are physically available. Complex processes can also be visualized clearly, resulting in more interactive and persuasive sales conversations, especially at trade fairs or in field sales.
Which industries benefit from AR and VR?
Manufacturing industries, architecture, MedTech, retail, tourism, education, and any sector where products or processes need to be experienced.
Can existing 3D data be used?
Yes. We integrate existing CAD or 3D files and optimize them for AR and VR applications.
What hardware is required?
AR typically only requires a smartphone or tablet. VR requires a compatible headset, such as Meta Quest or HTC Vive–class systems. VUCX provides guidance on selecting the right hardware.
Can existing 3D data be reused?
Yes. Existing CAD or 3D models are imported, optimized, and visually prepared for use in AR and VR.
Is the technology suitable for trade fairs?
Yes. Applications can be developed to function without a stable internet connection. Upon request, VUCX also handles on-site hardware setup and configuration.
Can content be expanded later?
Yes. Applications are modular and can be extended at any time with new products, scenarios, or languages.