Video Ads That Work Across Every Platform
Video ads for YouTube, Meta and TikTok, built from one concept
Why Video Ads Need More Than a Good Video
A strong video alone doesn't make a strong ad. What decides whether people stop scrolling is how the first 3 seconds land, how well the format fits the platform, and how the ad gets tested and optimized once it's live.
Video Ads for Every Channel
YouTube Ads: Skippable in-stream ads, bumper ads, and in-feed video, optimized for watch time and conversion goals.
Meta Video Ads: Feed, Story, and Reels formats for Instagram and Facebook, including hook variations for A/B testing.
TikTok Video Ads: Native, platform-specific video content that doesn’t feel like traditional advertising.
The Process: One Master, Many Formats
Every video ad starts from one central concept, then gets cut down for each channel's aspect ratio, length and hook variant, keeping the brand message consistent while each format performs on its own platform.
No New Shoot Required
Not every video ad needs a new production. Existing footage can be adapted and re-cut into the right formats, with a new aspect ratio, adjusted length and platform-fit hook. This lowers cost and effort without weakening the ad's impact.
VUCX by the Numbers
Over 30 years of experience in video production and motion design.
Ranked 21st in the BVDW Social Media Advertising ranking, 2023.
Why VUCX
VUCX brings video production and media expertise under one roof, instead of treating creative and distribution as separate steps. The team develops the concept, cuts the formats and stays involved after launch.
Strategy, Consulting
FAQs about Video Ads
What does a video ad from VUCX cost?
Cost depends on the number of formats, shoot complexity and how many cutdowns are needed. We give a concrete estimate after a short intro call.
Which platform works best for video ads?
It depends on the goal. YouTube suits reach and watch time, while Meta and TikTok work best for fast, native formats with high engagement.
Do I need a completely new video for every channel?
No. We develop cutdowns in the right length and format for each platform from one central video concept.
How long should a video ad be?
Skippable ads often work with a 6-second hook, in-feed formats usually run 15 to 30 seconds. We test exact length based on campaign goals.
Does VUCX handle both production and media buying?
Yes. VUCX develops the video and can also manage the campaign across the relevant platforms.