Advertising Film Production That Works

Film Types

Beyond the classic commercial, VUCX covers a broad range of film formats. For a deeper look at individual formats, check out our dedicated service pages.

• Corporate image films – more on our Image Film Production page
• Product videos and product films – details at Product Video Production
• Promotional films
• Corporate films
• Animated films – conceived by our Motion Design team

Procedure of an Advertising Film Production

We bring your product to life and speak directly to your viewers and customers. With content-rich films that inspire and entertain your target group. No matter what industry you come from and whether it's a small or large production. We always find the right set-up and guide your Brand to its goal.

1. Briefing

It all starts with an initial discussion. Together we find out whether your product should be presented in an emotional or more fact-oriented way. In the emotional version, we create a funny or exciting story that appeals to the viewer's emotions. Fact-oriented Advertising Films are more convincing due to the focus on the USP's (Unique Selling Proposition) of the product and the technical advantages. So the first step is to find out which way to go here and in which light we can best present your Brand. Now we get to work on the concept for the film.

2. Concept phase

In the concept phase, we develop a storyboard that defines the scenic realization of the film and is specifically tailored to the target group of your brand. Based on this, we write a detailed script that captures all the details of the film, such as the voiceover. In this phase, we also determine how many seconds the clip should run.

Why produce an Advertising Film with VUCX?

We are with you. From the first meeting, the idea, to the development of the concept, right through to publication, we are at your side and use all our expertise to make your film project something very special. We have worked hard to acquire our expertise. Ercin Filizli has been active as a producer and director for over 25 years. Starting as a TV Producer in New York in the 90s, he was responsible for the production of "Ford Models Supermodel of the World", on which the programme "Germany's Next Topmodel" is based.

Ercin Filizli's credits also include numerous documentaries and production activities for public and private TV stations such as WDR, RTL, SAT 1 and Premiere (now Sky). At the music channel VIVA, he established a functional structure between the Technical and Editorial Departments and took over the management of On-air Promotion. The success of Ercin Filizli's performance secured him the attention of VIVA's circle of shareholders, who entrusted him with the German Management of the Music Video Department of DoRo Produktion - the largest music video production in Europe at the time.