Product Videos That Show What Matters
VUCX produces product videos using live action, CGI and motion graphics, tailored to your product.
Services:
- Concept & Storyboard
- Live Action Production
- CGI & 3D Visualisation
- Motion Graphics & Animation
- Post-Production & Sound Design
- Distribution on Website & Social Media
A product video does what brochures and photos cannot:
A product video does what brochures and photos cannot: movement, context, proof. VUCX produces product videos for industry, consumer goods and explanation-heavy services, from the first sketch to the finished file. Live action, computer-generated sequences, or a mix of both: the technique follows the product, not the other way around.
Why a Product Video?
Images stick, text gets skimmed. A product video uses that effect deliberately: it shows the product in action, highlights details and walks viewers through complex processes without anyone needing to read a manual. For technical components or new features in particular, a well-made video replaces pages of explanation.
Advert or Product Video?
An ad aims to spark emotion and build a brand. A product video pursues a different goal: it informs about functions, benefits and use cases, supporting the buying decision directly. The two formats can be combined; the balance depends on the campaign's objective.
Product Videos: Clear, Visual, Versatile
Complex or technical products benefit most from moving images. An exploded view reveals the inner workings of a device, extreme slow motion makes a process visible that the eye would otherwise miss. Computer-generated content makes these perspectives possible without an elaborate shoot.
Simpler products also communicate more clearly through an animated infographic or a reduced 3D representation than through live action alone. Where content needs explaining, product video and Explainer Video Production complement each other well: while the product video keeps the focus on the physical product, the explainer video translates abstract processes or software functions into understandable visuals. If the focus shifts toward the broader brand image rather than individual features, Corporate Video Production is the better fit.
VUCX supports every project from initial concept to final delivery, including Motion Graphics and CGI elements wherever they add genuine value. Embedded in a broader strategic brand consulting approach, a product video carries impact beyond the single campaign and fits into an ongoing content marketing strategy.
Selected Client Projects
Leading brands such as Max Factor, Lancaster Monaco, murrplastik, Escada, and Open-Xchange Max Factor, Lancaster Monaco, murrplastik, Escada, and Open-Xchange trust VUCX for professional product video production.
Your Product Video, Step by Step
1. Initial Consultation
Goals, product and requirements are discussed.
2. Concept Development
Storyboard, visual style and creative direction are developed from the brief.
3. Video Production
Lighting, visual language and technical detail are handled professionally.
4. Post-Production
Editing, animation, sound design and colour grading shape the final result.
5. Distribution
On request, VUCX handles rollout across the website and, as part of Social Media Marketing, on the relevant channels.
FAQs about Product Video Production
What is the advantage of product videos?
They make functions and details tangible in a way text alone cannot. 3D visualisation and CGI bring products to life realistically and have a proven influence on purchase decisions.
What does producing a product video cost?
Costs depend on technique and the share of animation involved. 3D and computer animation typically cost more than pure live-action footage. VUCX puts together an individual quote for every project.
What is the difference between an advert and a product video?
An advert targets emotion and brand building, a product video targets functions and decision-making. Both can be combined, depending on the campaign's goal.
Which techniques are used?
Live action for classic footage of the product in use, CGI for photorealistic digital representations, motion graphics for animated graphics explaining complex functions.
How long does producing a product video take?
Depending on scope and technique, production typically takes two to eight weeks. Pure CGI projects without a shoot usually need more time for modelling and rendering than classic live-action footage.
How long should a product video be?
For social media and landing pages, 30 to 90 seconds usually works best, given the short attention span there. For trade shows, sales presentations or a website, two to three minutes is also viable if the content carries it.
Do I need physical samples for a product video, or is a CAD model enough?
Both work. If a CAD model already exists, VUCX can use it directly to create a photorealistic CGI representation, often before the physical product is even available. Alternatively, a real sample serves as the basis for filming or 3D scanning.
Does a product video work for B2B products without an emotional sales pitch?
For technically focused B2B products in particular, a product video pays off, as it explains complex functionality faster than a data sheet. Decision-makers often only grasp the value once they see it in action.
In which formats is the finished video delivered?
VUCX delivers product videos in the formats and aspect ratios commonly needed for websites, social media and presentations. The specific formats required are clarified during the initial consultation.