Schneider Electric — 
Einfach Wiser™

VUCX was commissioned to develop a comprehensive image campaign for international automation specialist Schneider Electric. Our objective: to establish the Wiser™ brand in the B2B and B2C sectors of the German market.

Our services included the implementation of a wide range of measures across multiple media, beginning with transforming the client’s global campaign slogan “The difference is Wiser™” into the German claim “Einfach Wiser™”.

Schneider Hero
Wiser™ Logo
The client

Wiser™: smart home devices for any building and any budget

Wiser™ is intelligent building technology from Schneider Electric designed to meet the full range of smart home requirements. In combination with an extensive line of products, Wiser™ makes life easier for customers and electricians.

Smart Home Product Configurator

How to create a personal smart home solution with just a few clicks: VUCX developed an easy-to-use product configurator for the B2C sector that allows users to select their preferences and requirements from a range of options and guides them step by step to a smart home package tailored perfectly to their needs.

Wiser Case Konfigurator

Wiser™ Energy Management web application

Making experts into brand ambassadors: to give electricians an overview of the features and potential applications of Wiser™ VUCX developed an interactive web application based on gamification elements that help users better retain their newly acquired knowledge.

Wiser Demokoffer 01
Schenider Demokoffer 02
Schenider Demokoffer 03
Schenider Demokoffer 04

B2B printed materials

Everything you need to know at a glance: VUCX designed the latest catalogues and brochures for Schneider Electric in order to increase brand awareness in the B2B and B2C sectors. A clear structure and graphic visualisations serve to introduce the target group to the world of Wiser™ smart solutions.

Wiser Brochure 1 Wiser Brochure 2 Wiser Brochure 3

Compilation of various individual projects

VUCX also developed other promotional assets and communication tools to support the campaign’s goals – including a landing page, trade fair panels, an online video spot and various display banners.