Schneider Electric —
Einfach Wiser™
VUCX was commissioned to develop a comprehensive image campaign for international automation specialist Schneider Electric. Our objective: to establish the Wiser™ brand in the B2B and B2C sectors of the German market.
Our services included the implementation of a wide range of measures across multiple media, beginning with transforming the client’s global campaign slogan “The difference is Wiser™” into the German claim “Einfach Wiser™”.
![Schneider Hero](/sites/default/files/2020-01/2019_VUCX_Wiser_Case_Keyvisual_HERO_0.png)
![Wiser™ Logo](/themes/custom/vucx/src/images/icons/logo_wiser_white.png)
Wiser™: smart home devices for any building and any budget
Wiser™ Energy Management web application
Making experts into brand ambassadors: to give electricians an overview of the features and potential applications of Wiser™ VUCX developed an interactive web application based on gamification elements that help users better retain their newly acquired knowledge.
B2B printed materials
Everything you need to know at a glance: VUCX designed the latest catalogues and brochures for Schneider Electric in order to increase brand awareness in the B2B and B2C sectors. A clear structure and graphic visualisations serve to introduce the target group to the world of Wiser™ smart solutions.
![Wiser Brochure 1](/themes/custom/vucx/src/images/wiser/2019_VUCX_Wiser_Case_Resi9_Brochure.png)
![Wiser Brochure 2](/themes/custom/vucx/src/images/wiser/2019_VUCX_Wiser_Case_News_Brochure.png)
![Wiser Brochure 3](/themes/custom/vucx/src/images/wiser/2019_VUCX_Wiser_Case_Elec_Brochure.png)
Compilation of various individual projects
VUCX also developed other promotional assets and communication tools to support the campaign’s goals – including a landing page, trade fair panels, an online video spot and various display banners.
![Wiser Logo](/sites/default/files/2020-01/2019_VUCX_Wiser_Case_Logo_1.jpg)
![Schneider Image Grid 02](/sites/default/files/2020-01/2019_VUCX_Wiser_Case_Panels_2_Light%26Building.jpg)
![Schneider Image Grid 03](/sites/default/files/2020-01/2019_VUCX_Wiser_Case_Panels_1_Light%26Building_new_0.jpg)
![Schneider Image Grid 04](/sites/default/files/2020-01/2019_VUCX_Wiser_Case_HerdInterface_1_Light%26Building_0.jpg)
![Schneider Image Grid 05](/sites/default/files/2020-01/2019_VUCX_Wiser_Case_HerdInterface_2_Light%26Building_0.jpg)