Case

Schneider Electric —
Einfach Wiser™

VUCX was commissioned to develop a comprehensive image campaign for international automation specialist Schneider Electric. Our objective: to establish the Wiser™ brand in the B2B and B2C sectors of the German market.

Our services included the implementation of a wide range of measures across multiple media, beginning with transforming the client’s global campaign slogan “The difference is Wiser™” into the German claim “Einfach Wiser™”.

The client

Wiser™: smart home devices for any building and any budget

Wiser™ is intelligent building technology from Schneider Electric designed to meet the full range of smart home requirements. In combination with an extensive line of products, Wiser™ makes life easier for customers and electricians.

Smart Home Product Configurator

How to create a personal smart home solution with just a few clicks: VUCX developed an easy-to-use product configurator for the B2C sector that allows users to select their preferences and requirements from a range of options and guides them step by step to a smart home package tailored perfectly to their needs.

Wiser™ Energy Management web application

Making experts into brand ambassadors: to give electricians an overview of the features and potential applications of Wiser™ VUCX developed an interactive web application based on gamification elements that help users better retain their newly acquired knowledge.

B2B printed materials

Everything you need to know at a glance: VUCX designed the latest catalogues and brochures for Schneider Electric in order to increase brand awareness in the B2B and B2C sectors. A clear structure and graphic visualisations serve to introduce the target group to the world of Wiser™ smart solutions.

Compilation of various individual projects

VUCX also developed other promotional assets and communication tools to support the campaign’s goals – including a landing page, trade fair panels, an online video spot and various display banners.