Merten
Switch Videos
System M/Design
How to put a product in the right light.
- # Produktvideo Produktion
- # VFX / CGI / 3D Animation
The team at Merten, a specialist in smart home systems and building technology, approached us with the following challenge:
As a manufacturer of small-scale and highly specialized switch systems, Merten recognized that traditional photography was no longer sufficient to showcase its products. The variety and level of detail were simply too great to adequately capture their functionality and design in a conventional photo. They were looking for an alternative—a new way to visualize their products in a clearer, more accessible way for customers.
The question on the client’s mind:
How can we present our products in a way that clearly shows their wide range of functions—so that customers immediately understand both their complexity and details? At the same time, we hold ourselves to the design standards of a premium brand and want to be perceived as such. So what’s the best solution?
To us, it was clear: A technology-driven company like Merten needs virtually created 3D videos and images to properly showcase its products. Only this level of visualization can truly convey the design quality and level of detail to website visitors. Most customers don’t realize how many components go into something as seemingly simple as a wall outlet. It’s only through 3D visualization that this becomes clear. We break down complexity in a way that makes it instantly understandable—even at a glance.
We created several virtual product videos that highlight even the tiniest details of each switch. Starting with the real-world products, we visualized the interactive videos using computer-generated imagery (CGI). This also allowed us to use camera angles for the photos and visuals that simply wouldn’t be possible with traditional photography.
A big plus for Merten: In the videos, we don’t just show the standard product—we also stylishly present other color and design variations, giving customers a real sense of variety, individuality, and quality. With just one video, we’re able to showcase both the full range of functions and all the different product options. And the best part? No photoshoots or retouching required.
The Merten team loved the idea. We managed to present their products in a whole new light. Entirely virtual—with just the right perspective!
Merten - System M: In System M, surfaces and materials can be combined almost limitlessly. System M is one of the most flexible switch ranges that adapts to all design needs. (Source: merten.de)
Merten - System Design: The new System Design switch range offers a new basic geometry. The new design concept focuses on the staging of the surface and deliberately foregoes a middle bridge. (Source: merten.de)
About the customer: Schneider Electric's Merten GmbH is a German manufacturer of electrical installation materials and EIB products. There are 43 branches and agencies worldwide as well as seven sales branches in Germany.
Strategie, Beratung