Generali Investments – Explainer Videos for Complex Investment Products
Strategic Video Production by VUCX
For the international asset management platform Generali Investments, complex investment products require more than visual appeal. They need clarity, structure, and a tone that builds trust. VUCX created a series of explainer videos and image films that make abstract investment and infrastructure projects understandable while staying consistent with the brand’s standards and communication goals, across internal and external use cases.
- # Graphic Design
- # Explainer Video Production
- # VFX / CGI / 3D Animation
- # Motion Design
- # Video Production
The Challenge
Investment funds and infrastructure projects can be difficult to communicate. They are often technical, abstract, and shaped by complex context. VUCX’s role was to translate this complexity into an explainer video format that is easy to follow, visually consistent, and designed to strengthen understanding and trust.
The focus was on:
- clear structure for complex content
- visual clarity and credibility
- a scalable format for multiple products
- effective across audiences and channels
About the Client: Generali Investments is an international asset management platform offering investment solutions in more than 20 countries. Its focus is on financial performance as well as environmental and social sustainability criteria. Its investment products make a measurable contribution to the UN Sustainable Development Goals and are communicated clearly and credibly through professional explainer videos (LINK).
A Hybrid Explainer Video Format by VUCX
VUCX developed a hybrid format for professional explainer videos (LINK), combining on-camera presentation, animated explainer sequences, and modern motion graphics. This approach made it possible to communicate complex financial and infrastructure topics with clarity, while maintaining a strong and consistent visual standard across the full series.
Concept & Format Development
In close collaboration with Generali Investments, VUCX developed a hybrid format combining on-camera presentation, animated explainer sequences, and interactive elements. The scripts and structure were designed to guide viewers through complex topics step by step, drawing inspiration from editorial knowledge formats that make demanding subject matter accessible without oversimplifying it.
Production and Filming
Filming was carried out under VUCX direction in two separate two-day production blocks at Rheinklang Studios in Cologne. VUCX managed the full video production setup, including set design, cinematography, and direction of the presenter to ensure a clear delivery and a consistent tone across all videos.
Post-Production and Motion Design
Post-production was handled in-house by VUCX. The videos were enhanced with high-quality motion graphics, animation, and explanatory visuals that supported the storyline and made key numbers, facts, and technical details easier to understand. The result is a clean, structured visual system that strengthens clarity and credibility throughout the films.
The Result
Within three months, VUCX delivered:
- five high-quality explainer videos and image films
- additional teaser formats
- Social Media-optimized cutdowns
The videos are now used for internal training as well as external product communication by Generali Investments and Deutsche Vermögensberatung(DVAG).
The Generali Investments Videos by VUCX
VTG (Railcar Leasing): Investment in sustainable transportation solutions.
Coriance (District Heating Networks): The benefits of district heating.
Telecommunications Tower Operator: The role and benefits of independent network operators in Europe.
Hexagon Wind Farm: Renewable energy generation through wind power.
Select Global Responsibility: Focus on sustainable fund strategies and responsible investing.
This collaboration demonstrates how VUCX turns complex financial topics into clear and scalable explainer videos. A structured concept, premium production standards, and precise motion design resulted in a video series that builds understanding, supports trust, and works effectively across internal and external communication.
Want to see how we would present your complex topics in a clear and visually convincing way? Get in touch – We’re happy to advise on concept, format, and production for your explainer videos and image films.
