Explainer Videos That Make Complexity Simple
VUCX shows you why moving images explain products, processes, and ideas faster than any text ever could.
More than eight in ten Germans regularly watch online video, with the strongest growth among audiences between thirty and forty-nine years old (source: ARD/ZDF Onlinestudie). VUCX has produced motion content for over 30 years, for brands including Generali, Open Xchange, and Merten.
What makes a good explainer video
A strong explainer video captures the core idea of a product or process in a short, engaging format, without ever losing sight of your corporate design. VUCX covers the full range of styles to make that happen.
Our Services
- Concept and storytelling for complex topics
- Character animation in flat design or 3D
- Photorealistic product visualization through CGI
- Live-action footage or stock material as visual foundation
- Voice-over production and sound design
- Distribution across your website and social channels
Explainer Video Production process
As a Full-Service Digital Agency with many years of experience in the production of Advertising Videos and explanatory films, we will be happy to advise you and take care of the complete implementation. These are the usual steps for a successful explainer video creation:
- Development of the concept
- Creation of the style
- Screenplay writing
- Speaker script
- Supervision of the voice recordings
- Realization of the explainer video
- Marketing
Customized and Brand-oriented
The VUCX Explainer Video Team consists of strategists, designers, motion designers and 3D designers and creates high quality customized videos with an individual style that pays off for your brand, product and service.
- Likeable characters in Flat Design or as 3D Animation
- Photorealistic Product Visualizations
- Original footage or archive material
Explainer Videos by VUCX at a Glance
A look at different styles and executions, from character animation to live-action footage.
Why Do Explainer Videos Work So Well?
The brain processes images faster than text, because visual information is read simultaneously rather than step by step. This spatial, visual processing is exactly why explainer videos communicate complex topics faster than written text or a slide deck ever could.
For businesses, that translates directly into results: product benefits, technical processes, or an entire business idea can be captured in one or two minutes of video instead of several paragraphs of text. For topics that need explaining, this typically means noticeably lower bounce rates and stronger recall of the core message.
For a closer look at how VUCX actually produces an explainer video, from concept to voice-over, visit Explainer Video Production.
Strategy, Consulting
FAQs about Explainer Videos
Why is an explainer video worth it for my business?
An explainer video communicates complex products, processes, or ideas in a matter of minutes, because visual information is processed faster than text. That lowers the barrier for new customers while strengthening how your brand is perceived. For topics that are hard to explain in writing, this clarity translates directly into higher conversion and trust.
What topics work best for an explainer video?
Explainer videos work anywhere a product, process, or service would be difficult to understand without visual support. Common use cases include software products, insurance and investment products, technical processes, and new business models. VUCX has produced this kind of format for clients including Generali Investments and Open Xchange.
What's the difference between an explainer video and an image film?
An explainer video communicates specific knowledge about a product or process, usually through animation or graphics. An image film focuses instead on brand values and emotion, often built on live footage and storytelling. The two formats can also be combined.
How much does an explainer video from VUCX cost?
Cost depends on the style you choose, whether that's flat-design animation, 3D animation, or live-action footage, as well as length and voice-over production. After a short initial conversation, VUCX puts together a tailored quote based on your requirements. An initial consultation is always free.
How does explainer video production actually work?
The process starts with a concept, followed by style development, script, and voice-over direction before production begins. For a full breakdown of the production process, visit Explainer Video Production, which also covers the technical and creative execution in detail.