Volkswagen Showroom Concept

Lead agency for strategic repositioning

As part of the strategic repositioning of the Audi and Volkswagen brands, the V.A.G. Dealer services managed and offered under one roof were divided into separate areas. VUCX accompanied this process as lead agency with consulting and implementation.

VW Hero
  • # Strategische Markenberatung
  • # Corporate Identity
  • # Erklärfilm Produktion
  • # VFX / CGI / 3D Animation
  • # Imagefilm Produktion

The VUCX team designed and developed the communication tools to be used worldwide for internal purposes and B2B. The brand separation is considered one of the most successful automotive change management projects.

TV Spot for Volkswagen AG "Auto Lern Werk Stadt"