Brand Consulting B2B

Brand Consulting & Relaunch

The VUCX Brand Consulting team develops a forward-thinking corporate identity and brand strategy for the hidden champion, Murrplastik Systemtechnik GmbH.

One of the outcomes is a modern and fresh corporate design for murrplastik®.


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VUCX murrplastik Markenberatung
  • # Strategische Markenberatung
  • # Corporate Identity

Brand identity is one of the most important tools for aligning a company's identity in a rapidly changing market environment.

The VUCX Brand Consulting team develops two new identities for the hidden champion, Murrplastik Systemtechnik. The result of the new brand architecture is the introduction of two new brands: murrplastik® and murrSolutions®.

As part of this project, VUCX collaborates with the management of Murrplastik Systemtechnik and the top management on various branding processes. Ercin Filizli, Managing Director of Brand Consulting, leads the entire process from the first brand-building workshop to the brand style guides and communication concepts.

Brand Development

A systematic brand requires structured content. Together with our client, VUCX develops a new and forward-thinking brand personality.

Brand Attributes

The brand attributes describe the characteristics of the murrplastik brand. They give the brand identity an individual expression and are related to the functional and emotional brand benefits.


  • Industry-focused

  • Setting sustainable standards

  • Customized

Personality Traits

Personality traits comprise the central characteristics associated with murrplastik. They facilitate access to the brand personality, making it tangible for our customers.


  • Agility

  • Experienced

  • Customer-centric

  • Enthusiastic

core values
brand core

Building upon our comprehensive and influential brand strategy and the corresponding brand architecture, VUCX has also developed a new and forward-thinking brand presence for the murrplastik brand. To learn more about our work and how it has positively impacted the brand in a sustainable way, please refer to our detailed murrplastik case documentation.



The entire brand development in the case study. Not only was the visual appearance of the murrplastik® brand itself, represented by the cube, reimagined in a new dimension, but the entire brand structure as well.


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