For Murrplastik Systemtechnik GmbH, the globally operating specialist in smart cable management for various industries and sectors, the VUCX Brand Consulting team developed a forward-thinking brand strategy. Subsequently, VUCX translated this strategy into a distinctive and timeless corporate design that guarantees a consistent brand presence for murrplastik® in both physical and digital spaces.
As part of a launch campaign divided into three phases, the brand relaunch was communicated across various media channels to strengthen the new brand image.
The result: a groundbreaking brand presence for the industry of tomorrow.

murrSolutions Case Header


How can we position our company for the coming decades in a way that provides our customers with a decisive competitive advantage?

This challenging and complex question was presented to us by Murrplastik Systemtechnik GmbH.

What followed was a metaphorical journey that not only resulted in the creation of a powerful brand presence but also prompted the murrplastik Systemtechnik GmbH to rethink internal and external process structures, which completed the new overall concept. Further information on this can be found in the project components listed below.

This case demonstrates that through holistic thinking, the integration of strategy and implementation, VUCX contributes to strong and sustainable brand development. We call it the VUCX-WOW-Effect.

We invite you to immerse yourself in the murrplastik® universe and enjoy the experience.

Brand Consulting B2B


The VUCX Brand Consulting team develops two new identities for the hidden champion, Murrplastik Systemtechnik. The result of the new brand architecture is the introduction of two new brands: murrplastik® and murrSolutions®.


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VUCX Markenberatung murrplastik

Corporate Identity


For the long-term success of a brand, a holistic strategy is essential. Content has to be systematically structured and optimized with a focus on customer needs. As part of the establishment of a sustainable realignment of the murrplastik® brand, VUCX implemented a contemporary and timeless redesign centered around a fundamental idea of the murrplastik® brand: room for progress.


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VUCX murrplastik Corporate Identity Redesign

Launch Campaign


A new dimension. Not only was the visual appearance of the murrplastik® brand itself, represented by the cube, reimagined in a new dimension, but the entire brand structure as well.


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VUCX murrSystems Launchkampagne Launchcampaign

Website & Webshop


One design, two use cases. The challenge was to provide a unified framework for two independent pages (company website and shop). VUCX's UX and branding experts created a unique and timeless online presence that positioned the murrplastik® brand optimally for the digital world.


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VUCX murrplastik Webshop Webdesign Website

CGI Rendering / Product Video


Memorable visual language for innovative products. Through elaborate 3D rendering and subsequent compositing, we enhanced the shop with high-quality representations. 


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  • # Strategische Markenberatung
  • # Corporate Identity
  • # UX / UI Design
  • # Grafikdesign
  • # Webdesign Agentur
  • # Text & Redaktion
  • # VFX / CGI / 3D Animation
  • # Videoproduktion
  • # Social Media Marketing
  • # SEO / SEA

A systematic brand requires structured content.
VUCX accompanied Murrplastik Systemtechnik GmbH in their realignment. Through strategic brand consulting and the derived design criteria, VUCX successfully realized a modern and contemporary redesign that makes room for progress an integral part of the brand.