murrplastik Corporate Design
For Murrplastik Systemtechnik GmbH, the globally operating specialist in smart cable management for various industries and sectors, the VUCX Brand Consulting team developed a forward-thinking brand presence.
- # Strategische Markenberatung
- # Corporate Identity
- # Grafikdesign
- # Text & Redaktion
A systematic brand requires structured content.
VUCX accompanied Murrplastik Systemtechnik GmbH in their realignment. Through strategic brand consulting and the derived design criteria, VUCX successfully realized a modern and contemporary redesign that makes room for progress an integral part of the brand.
A systematic brand requires structured content. Together with our client, VUCX developed a new and forward-thinking brand personality.
The brand attributes describe the characteristics of the murrplastik brand. They give the brand identity an individual expression and are related to the functional and emotional brand benefits.
Setting sustainable standards
Personality traits comprise the central characteristics associated with murrplastik. They facilitate access to the brand personality,
making it tangible for our customers.
The past, the foundation of the future.
The cube, the symbol of murrplastik®, connects the past with the present by incorporating the classic diagonal from the original murrplastik logo as an integral element. The former surface extends into depth, creating space – room for progress.
Clean forms, memorable visual language.
The brochures and flyers incorporate design elements from the web and the brand, combining them into a meaningful, minimalist design. The recognizability is mainly achieved through the edge derived from the logo, serving as a visual separator. Memorable images, ample white space, and a clear design language give murrplastik® the necessary impact. A highlight of the brochure is the reflection of the brand elements "protect" and "guide," as well as the exploration of a new dimension, which is mirrored in the sleeve that encloses the brochure. The die-cutting on the cover reveals a glimpse into a new era. VUCX reimagined the outward brand appearance of murrplastik® as well as the underlying brand structure.