Auping
360° Communication
VUCX began working for Auping when the Dutch bed maker entered the German market in 2013. At the time, our brief focused on establishing Auping on the German market; today we design and coordinate cross-media campaigns aimed at building brand loyalty and gaining new customers.
![Auping](/sites/default/files/2020-01/2019_VUCX_Auping_Hero_01.png)
Your bed is so much more than just a place to sleep. Auping – with love.
![Auping PR](/sites/default/files/2020-01/Auping_PR_6.jpg)
Public Relations
Press and Public Relations, Editing, Events and Sponsoring
A well-rounded story: VUCX brings Auping’s message to the right media. Following a PR analysis, we plan strategies and campaigns, manage the press mailing list, deliver copy and imagery to the media and facilitate exchange by holding press conferences – aided by our valuable press contacts.
#Powernapper – Online Campaign
At the Cologne fashion event "le bloc" VUCX launched an online campaign to activate new design-oriented target groups for the brand. The center of the campaign was a stand with an Auping bed as scenery and various give-aways, which should encourage visitors to participate in a raffle. To take part, a photo with the hashtag #powernapper had to be posted on social media channels.
![Auping Powermapper 01](/sites/default/files/2020-01/2019_VUCX_Auping_Powernapper_01.jpg)
![Auping Powermapper 02](/sites/default/files/2020-01/2019_VUCX_Auping_Powernapper_02.jpg)
![Auping Powernapper 03](/sites/default/files/2020-01/2019_VUCX_Auping_Powernapper_03.jpg)
![Auping Powernapper 04](/sites/default/files/2020-01/2019_VUCX_Auping_Powernapper_04.jpg)
Google AdWords Display Campaign
![Auping AdWords](/sites/default/files/2020-01/2019_VUCX_Auping_Googleadwords.jpg)
Our sales campaigns combine all our marketing activities: we implement multiple cross-media projects every year involving both retailers and customers. Our focus is mostly on printed materials that appear at points of sale, in high-reach media and out-of-home advertising. Online assets and videos for use online, on TV and in cinemas add to the impact of each campaign.
Anniversary campaign - Five years Auping Plaza Berlin
![Auping Jubiläum 01](/sites/default/files/2020-01/2019_VUCX_Auping_Jubil%C3%A4um_01_0.jpg)
![Auping Jubiläum 02](/sites/default/files/2020-01/2019_VUCX_Auping_Jubil%C3%A4um_02_0.jpg)
Spring campaign for box spring beds 2019
![Auping Frühjahr](/sites/default/files/2020-01/2019_VUCX_Auping_Fr%C3%BChjahr_01.png)
![Auping Frühjahr 02](/sites/default/files/2020-01/2019_VUCX_Auping_Fr%C3%BChjahr_02.png)