Ella & Witt Vegan Fashion –
Brand Development of a sustainable Fashion Brand
- # Strategische Markenberatung
- # Corporate Identity
- # Design Thinking
- # Grafikdesign
- # Webdesign
- # Packaging Design
- # Fotografie
- # Text & Redaktion
- # Produktvideo Produktion
- # Content Marketing
- # Social Media Marketing
- # PR Agentur
- # E-Mail-Marketing
The vegan fashion label Ella & Witt was founded three years ago as a start-up in cooperation with VUCX and Lyno GmbH. The brand's products are developed with high demands on quality, sustainability, durability and design. The materials used are either recycled or bio-based and are all 100 percent free of solvents and animal components.
The original idea and inspiration for the label come from a sanctuary in Dormagen. That's where the gander "Ella" and the cow "Schneewittchen" aka "Frau Witt" live. They are the namesakes and the impulse to produce stylish shoes without any animal components.
Ella & Witt Corporate Design – Logo Construction
Social Media Strategy
For small start-ups, social media plays a particularly important role in the communication mix. Communication in the channels is not particularly cost-intensive, access to the various target groups is relatively easy compared to other media such as print, radio, out-of-home or even TV. On the different channels, customers can be informed, convinced, entertained, supported in the decision-making process and you can easily enter into dialogue with them.
Inhouse Product Photo Shootings powered by VUCX
Building a Vegan Shoe Brand
VUCX was responsible for the brand development, marketing and design of the brand until the end of 2020. We show the challenges and successes of this work in the following video.