murrplastik® – Concept and Design for Trade Show Experience
For murrplastik Systemtechnik GmbH, VUCX developed a holistic trade show experience for the SPS Smart Production Solutions in Nuremberg.
The objective was to strengthen brand presence and communicate the company’s full range of services in a clear, accessible, and engaging way.
- # Brand Strategy Consulting
- # Corporate Identity
- # Graphic Design
- # Packaging Design
- # VFX / CGI / 3D Animation
- # Video Production
- # Concept
- # Product Video Production
About the Client
murrplastik Systemtechnik GmbH is a hidden champion in the fields of cable protection, cable labeling, energy chains, identification solutions, as well as automation and robotics equipment.
The Challenge
SPS in Nuremberg is held annually and ranks among the world’s leading trade fairs for smart and digital automation. It is one of the most important events for murrplastik.
For SPS 2023, our task was to develop and design a trade show experience centered on the core theme, “Bringing Automation to Life.”
Implementation
For the SPS 2023 presence, VUCX created a series of high-impact booth concepts and interactive touchpoints designed to actively engage visitors and bring the brand to life, complemented by brand and product videos. Flyers were also produced for display in the entrance area of the exhibition.
A strong focus was placed on consistently connecting brand identity with the trade show theme, while presenting murrplastik’s products and services in a clearly structured and intuitive way.
Key Video
An industry-standard robot connected brand identity and the trade show theme, creating a concise and striking visual entry point.
Product Portfolio and Webshop
A compact overview of systems and services offered potential new customers a fast and intuitive entry into the portfolio. A TV screen explained the structure and benefits of the webshop. Visitors were able to explore the webshop independently via a touchscreen.
Time Savings in Product Application
To make the time advantage of the innovative cable entry systems and cable holders tangible, they were tested head-to-head against conventional screw fittings using a stopwatch. The “Battle Area” visually referenced classic battle card designs.
Hands-On Experience
In the hands-on area, visitors were invited to actively engage with the cable management system. Technical experts provided additional insights into product functionality and mechanical design.
To ensure smooth production of all booth elements, we supplied the booth builder with all required print-ready files.
Following SPS, we developed comprehensive trade show guidelines to support future national and international trade show appearances.
