Product Video Production
VUCX brings your product to life with compelling live-action footage, motion design, and 3D animation
Live action, graphic animation, or 3D? As a Full-Service Video Agency we cover the full spectrum of professional video production and create product and promotional videos designed to meet your specific needs.
Why a Product Video?
The human brain loves visuals – That’s why visual messages leave the strongest impression and are remembered best. A product video allows you to show your product or service in action, highlight details, and explain complex processes in a clear, engaging way.
Whether it’s live-action combined with explanatory motion graphics or a photorealistic or stylized 3D animation, your product becomes easy to understand and gains real relevance for your audience.
Product Videos: Clear, Visual, and Highly Versatile
Product videos are ideal for presenting complex processes or technical components in a structured and easy-to-understand way. Computer-generated content makes otherwise hidden aspects visible, such as internal structures, extreme slow motion, or exploded views.
Animated infographics and high-quality CGI simplify even the most complex products or services.
Wherever products require explanation, product videos play to their strengths alongside explainer videos. They build trust, improve understanding, and increase persuasive power across industries.
We create the right video for every purpose, from concept to final cut, all from a single source.
Selected Client Projects
Leading brands such as Max Factor, Lancaster Monaco, murrplastik, Escada, and Open-Xchange Max Factor, Lancaster Monaco, murrplastik, Escada, and Open-Xchange trust VUCX for professional product video production.
Step by Step to Your Product Video
1. Initial Consultation
In our first conversation, we discuss your goals, expectations, and all product-specific requirements for your video.
2. Concept Development
Based on these insights, we develop a custom concept including storyboard, visual style, and format selection such as live action, 3D, or CGI. The concept forms the foundation for the entire production.
3. Video Production
During production, we stage your product professionally, with a strong focus on lighting, visual language, and technical precision.
4. Post-Production
In post-production, the raw footage is refined through editing, animation, sound design, color grading, and visual effects. If desired, we integrate explanatory motion graphics or additional CGI elements.
5. Distribution
Upon request, we also support you with distributing your video across your website and social media channels.
FAQ
What Are the Benefits of Product Videos?
Product videos make features, details, and applications easy to experience. Professional 3D visualizations and CGI allow products to be presented realistically and impressively. This supports purchase decisions and strengthens brand perception in the long term.
How Much Does a Product Video Cost?
Costs vary depending on scope, technology, and the level of animation involved. 3D and CGI productions are generally more complex and cost-intensive than live-action shoots or the use of stock material. We are happy to provide you with a tailored quote.
What Is the Difference Between a Commercial Video and a Product Video?
A commercial video primarily aims to evoke emotions, build a brand, and create desire through strong visuals and storytelling. A product video, by contrast, focuses on the product itself. It provides clear information about features, benefits, and use cases. While commercials generate attention, product videos support concrete purchasing decisions.
What Techniques Are Used in Product Videos?
Depending on objectives and requirements, different techniques are used, including:
● Live Action: Classic video footage of the product in use or visually staged.
● CGI / 3D: Photorealistic digital product visualizations and animations
● Motion Graphics: Animated graphic elements to explain complex functions
Ready to Talk Through Your Project?
We’re happy to advise you without obligation on the different ways to create your custom product video, tailored to your goals and budget.
Who We Are
VUCX is a full-service digital agency based in Cologne’s Agnesviertel. As a strategic and creative partner, we work across Strategy, Creative, Web Design, Development, Social Media, Content and Online Marketing. We help brands navigate the complexity of digital channels with confidence, developing focused strategies that address individual goals and real business challenges.
This is what VUCX stands for: creative excellence and technical precision that deliver measurable results. We ensure your brand is clearly positioned and unmistakable in the digital landscape.