MAXXIS Europe
Website
Built for Speed. Designed for Control.
Building MAXXIS Europe's Complete Digital Presence from Brand Strategy to TYPO3 Awards Recognition 🏆
MAXXIS zählt zu den weltweit führenden Reifenherstellern und vertreibt seine Produkte in über 180 Ländern. 1967 gegründet in Taiwan, hat sich das Unternehmen erfolgreich auf dem internationalen Markt etabliert und baut seine Markenpräsenz seit 30 Jahren kontinuierlich auch in Europa aus.
- # UX / UI Design
- # Graphic design
- # Front-end Programming
- # Content Management Systems
- # Back-end Programming
- # Content Marketing
- # TYPO3 Programming
- # Concept
- # Text und Redaktion
A Digital Milestone for MAXXIS Europe
VUCX was appointed for the complete digital brand development of MAXXIS Europe, guiding the global tire manufacturer from strategic consulting and brand positioning to UX design, content creation, and technical implementation on TYPO3.
The Result
A modern, unified, and future-ready digital platform that embodies the spirit of the MAXXIS brand while serving as a scalable foundation for European market expansion. Our work was recognized with a nomination for the prestigious TYPO3 Awards 2025.
The Brief
MAXXIS is an established global tire manufacturer recognized for engineering excellence and high performance across automotive, motorsports, and commercial applications. In Europe, the brand was ready to establish a digital presence that would match its global standing.
The Brief was Multifaceted:
- Create a strong digital presence from scratch without existing brand assets
- Build recognition while reflecting MAXXIS's global credibility
- Connect with diverse European audiences across B2B and B2C segments
- Establish a scalable platform ready for multi-market expansion
Brand Strategy First, Pixels Second
Before designing a single page, VUCX and the MAXXIS Europe Team developed a comprehensive brand strategy that would define the brand's market position and guide every digital decision.
This strategic foundation shaped everything that followed: messaging architecture, visual identity, content strategy, and user experience design.
The result: Clear Brand Positioning
Pre-Launch: Fast Market Entry and Early Visibility
When the project began, the final MAXXIS Europe website was still in development. However, several key milestones required immediate action. The brand needed to introduce its new design, announce upcoming products and partnerships—including the BMW OEM cooperation—and establish a direct online touchpoint for partners and customers.
To meet these goals, VUCX developed a pre-launch website that marked the first official MAXXIS-owned digital presence in the European market. Previously, visibility had been driven mainly by dealer websites.
Pre-Launch Achievements:
- Introduction of the new corporate design to the market
- Presenting key product announcements and partnerships
- Served as a lead generator and reliable contact point
- Built brand momentum months before main site launch
This agile approach enabled MAXXIS to enter the European market early and communicate its new visual identity while the comprehensive platform was being developed.
The new MAXXIS Europe website represents the next step in the brand's digital transformation.
VUCX implemented the complete platform using TYPO3, the powerful, flexible CMS trusted by enterprise organizations worldwide. Our execution was recognized with a nomination for the prestigious TYPO3 Awards 2025—acknowledging technical innovation and outstanding implementation.
Why TYPO3 for MAXXIS Europe?
- Built for Complexity: Managing multiple product categories, market segments, and user journeys requires robust, flexible infrastructure that handles complex content relationships.
- Multi-Market Ready: Seamless multilingual content management across European markets, languages, and regional requirements without duplication.
- Awards Recognition: Our implementation demonstrates TYPO3 excellence, earning nomination for the 2025 TYPO3 Awards in recognition of technical innovation.
- Enterprise Performance: Security, scalability, and performance standards meeting the demands of a global manufacturer serving both B2B and B2C audiences.
- Future-Proof Foundation: A platform architected to grow with MAXXIS's evolving digital needs, supporting future integrations including e-commerce functionality, interactive tools, and advanced analytics.
Design and User Experience
The new digital experience captures the brand's core values—performance, precision, and excitement—through motion, clarity, and storytelling.
VUCX created the Digital Design Guidelines, complete UX concept, and all visual elements, ensuring every screen reflects the MAXXIS character: energetic, reliable, and forward-thinking.
Design Principles:
- Restraint and Elegance: a deliberately minimal interface that removes noise and puts the brand’s essence center stage.
- Multi-Audience Navigation: intuitive pathways tailored to consumers, dealers, athletes, and racing teams — each guided to the content that matters most.
- Modern Visual Style: refined typography, bold imagery, and a clean, modular layout that elevates both brand and product.
Visual Identity Development:
- Complete photography direction and production
- Brand design system from typography to iconography
- UI component library for consistent digital expression
- Color palette and visual language aligned with "Smart Performance Control"
Complete Content Ecosystem
– Every Word, Every Image Created From Scratch
Without any existing digital assets, VUCX created a complete content and media ecosystem aligned with the new brand strategy.
Content Creation:
- Comprehensive website copywriting for all product categories
- Technical product descriptions, balancing detail with accessibility
- Stakeholder-specific messaging for diverse audiences
- Brand storytelling reflecting "The Evolution in Controlled Performance"
- Product storytelling and value propositions
- Launch campaign materials
Media Production:
- Technical illustration and infographics
- Video content planning and production
- Motion assets for dynamic storytelling
- Interactive element design and implementation
All content was produced in text, image, and video formats, tailored to express the new brand tonality and highlight MAXXIS's innovation in tire technology.
Multilingual and Modular Architecture
From the start, the website was built with a modular architecture that supports seamless multilingual expansion. The system allows additional languages and markets to be added easily, ensuring consistent communication across regions.
Following the initial rollout in Germany, the United Kingdom and France, further markets are in the pipeline.
Our Services for the MAXXIS Europe Website
✔︎ Digital Brand Strategy and Positioning
✔︎ Corporate and Digital Design Guidelines
✔︎ UX / UI Design and User Experience Consulting
✔︎ TYPO3 Development and Technical Implementation
✔︎ Content Production (Text, Image, Video)
✔︎ Photography Direction and Media Production
✔︎ SEO and Multilingual Architecture
✔︎ Technical Consulting and Project Management
Great digital experiences don’t happen by accident — they happen with the right partner.
At VUCX, we create the strategy, design, and technology that drive growth. Let’s build your next chapter together.
VUCX – Where Creativity Meets Precision.
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Strategy, Consulting