CinedomX – The X-tra in Picture and Sound
When Technology Becomes a Cinema Experience.
Turning Technology Into Experience. Turning Cinema Into CinedomX: VUCX developed a premium brand for Cinedom Cologne that makes high-end technology emotionally tangible. Cross-media, attention-grabbing, and unmistakable.
- # Brand Strategy Consulting
- # Corporate Identity
- # Graphic Design
- # Web Design
- # Copywriting and editing
- # VFX / CGI / 3D Animation
- # Motion Design
- # Video Production
- # Content Marketing
- # Social Media Marketing
- # SEO/SEA
- # Online Marketing
- # Media Strategy
- # Concept
With CinedomX, Cinedom Cologne takes its modernized Cinema 4 to the next level. State-of-the-art HDR-by-Barco projection, immersive 360° Dolby Atmos sound, Cologne’s largest screen, and selected films in premium 3D come together to create an experience that goes far beyond classic cinema technology.
Turning High-End Technology Into a Brand
VUCX created a distinctive brand name, a bold logo, and a clear communication concept for CinedomX.
The core idea: the “X” stands for the extra in the cinema experience—the plus you can see, hear, and feel.
Technical features became emotional promises:
- X-TRA BRILLANT – HDR projection for stunningly brilliant images
- X-TRA PACKEND – 360° sound that surrounds and immerses
- X-LARGE – Cologne’s biggest screen
- X-TRA LEBENDIG – Premium 3D for maximum depth
All captured in the subline:
“The X-tra in Picture and Sound.”
This created a brand logic that makes technology easy to understand, emotionally charged, and instantly memorable.
The rollout included:
- Development of Name and Logo
- Key visuals and campaign motifs for digital and analog channels
- Digital banners and out-of-Home placements
- Radio spots to boost reach
- Logo animation and motion assets
- A spectacular cinema opener shown before every CinedomX feature film — powerfully showcasing the full techological potential
- A redesigned CinedomX landing page that brings all features together in one immersive experience
The Result: A New Premium Cinema Format
With CinedomX, the upgraded Theater 4 launches as a clearly positioned premium experience—independent, recognizable, and emotionally charged. The brand brings clarity to the program and sends a clear message:
For more cinema, it’s CinedomX.
At the same time, the campaign strengthens the Cinedom master brand through innovative storytelling and a modern media presence.
Every touchpoint served one goal:
More Cinema. Even More Cinema. CinedomX.
Cinedom Cologne is a multiplex cinema with 14 theaters and a total of 3,511 seats, making it one of the largest cinemas in Germany. A staple of Cologne’s cultural and entertainment scene, it has offered a wide range of programming since 1991—from international blockbusters and arthouse films to events and special formats.
