Case

Driving MAXXIS Europe Forward
Brand Strategy, Website And Social Media

VUCX developed a holistic European brand strategy for the international tire manufacturer MAXXIS, covering strategic positioning, the conception and realization of the official MAXXIS Europe website, and social media marketing with cross-channel digital brand management.

MAXXIS is a global leader in tire manufacturing, with products sold in over 180 countries. Founded in Taiwan in 1967, the company has established a strong international presence and has continuously grown its brand in Europe for more than 30 years.

Services:

# Brand Strategy Consulting
# UX / UI Design
# Graphic Design
# Web Design
# Copywriting and editing
# VFX / CGI / 3D Animation
# Video Production
# Social Media Marketing

MAXXIS goes Europe: MAXXIS partnered with VUCX to drive its strategic brand development for the European market, from positioning to execution across all channels.

VUCX strengthens MAXXIS Europe in the European market through brand strategy, a new website, and social media marketing — transforming global success into a European experience.

Brand Strategy

Strategically Focused Positioning of MAXXIS in Europe

VUCX developed a European brand strategy for MAXXIS, defining a clear positioning with a distinctive brand claim and a consistent brand presence that aligns the company’s international profile with the European market.

At the core of the strategy is the sharpening of the brand identity, defined by the clear and distinctive claim Smart Performance Control, which precisely conveys the MAXXIS performance promise:

Controlled, reliable performance in every driving situation
Technological precision and safety driven by innovation
Grip, dynamics, and driving enjoyment that build trust, on the road and in competitive environments

MAXXIS Europe Website

Launch of the New Digital Presence for the European Market

VUCX conceived and realized the official MAXXIS Europe website in line with the new brand strategy for the European market. A visually powerful design translates the dynamism of the brand into a digital experience, while intuitive user guidance and an optimized mobile experience complete the overall user journey.

The new website addresses consumers, dealers, athletes, and racing teams, making the world of MAXXIS tangible online, from insights into the product portfolio and innovative tire technology to the brand’s engagement in sustainability, motorsports, and sponsorship.

Developed on TYPO3, the platform ensures scalability, security, and multilingual flexibility. In close collaboration with the international MAXXIS team and through the combined expertise of VUCX specialists in strategy, web development, and content management, the new platform was successfully launched in July 2025, accompanied by the rollout of the associated social media channels.

Visit maxxis-europe.com

MAXXIS Social Media Strategy

Brand Presence and Customer Engagement Across All Channels

To position MAXXIS Europe effectively across social media, VUCX set up and manages the official MAXXIS Europe accounts on LinkedIn, Instagram, TikTok und YouTube. Through the continuous distribution of target-group–relevant content, VUCX strengthens brand engagement and increases the reach of MAXXIS in the European market.

The social media strategy focuses on consistent brand presence across all platforms, with channel-specific content formats supporting both brand communication and audience engagement. In this way, social media becomes an integral part of MAXXIS’ digital brand management in Europe.

Informative Videos

Planning Your Market Entry in Europe Or Looking to Further Develop Your Brand?

With VUCX as your partner for strategy, creation, web design, development, content, social media, and online marketing, you navigate the complexity of digital channels with confidence and make your brand visible, relevant, and successful across all channels.

This is what VUCX stands for: creative excellence combined with technical precision for measurable success. We ensure your brand is clearly and distinctively positioned in the digital world.