Hauraton – The future flows with us.
Sustainability in rainwater management raises an important question: is it simply a responsibility or a powerful opportunity to lead and inspire?
Together with Hauraton, a pioneer in sustainable drainage solutions, we transformed this question into a bold multimedia campaign that not only informs but also moves people.
Our mission: To make Hauraton’s commitment to sustainability visible, authentic, and emotionally engaging, while also strengthening communication and employer branding.
The future flows with us! And it's more inspiring than ever.
- # Graphic Design
- # Copywriting and editing
- # Content Marketing
- # Social Media Marketing
- # Concept
The Result: A Campaign That Makes Sustainability Flow
At the heart of the campaign is a powerful, concise slogan that links the natural flow of rainwater with a hopeful vision for the future: “The future flows with us.”
This message comes alive through emotionally engaging key visuals that make sustainability not only visible but tangible. From a dedicated landing page to social media templates, posters, and print materials, every touchpoint was designed to deliver a consistent and compelling message across all channels.
The impact? Overwhelmingly positive. The campaign resonated with both customers and employees, reinforcing Hauraton’s position as a pioneer in sustainable rainwater management and strengthening its brand identity in a meaningful way.
And this is just the beginning. The journey toward a more sustainable future continues, and we are proud to be part of it.
Landing Page
Sustainability at Hauraton – Clear Messaging, Strong Visual Impact
The sustainability landing page is the central hub for communicating Hauraton’s values and vision around sustainable stormwater management. Designed to be both informative and emotionally engaging, the page delivers a unified experience that brings Hauraton’s sustainability strategy to life.
Visual Storytelling Meets Purpose-Driven Content
All key visuals created for the sustainability campaign are showcased here, unified by a coherent and consistent visual language. The design reinforces the brand’s messaging while guiding visitors through the core focus areas.
Seamless Integration of Meaningful Content
Additional campaign elements, including Hauraton’s “heartfelt projects” and product-related sustainability highlights, are prominently featured and intuitively linked. The result is a holistic, content-rich experience that reflects Hauraton’s commitment across every touchpoint.
A Platform That Embodies Sustainable Values
The landing page goes beyond presenting information: it expresses identity. With purpose, clarity, and visual cohesion, it positions Hauraton as a trusted innovator and responsible leader in the industry.
Explore the Hauraton sustainability page
The Future Flows With Impactful Headlines – and Strong Visuals
Sustainability at Hauraton: More Than a Message
At Hauraton, sustainability in rainwater management is more than a single idea. It is a layered narrative that encompasses innovation, responsibility, and the future of water.
Nine Key Visuals – One Consistent Message
To communicate this complexity with clarity, we developed nine tailored key visuals for social media and digital platforms. Each visual is paired with a headline beginning with “The future flows…” followed by a unique, topic-specific extension. Carefully crafted analogies give deeper meaning and link sustainability to everyday impact.
Emotion Over Product – A Shift in Visual Language
The visuals move away from traditional product-focused imagery. Instead, they place emotional storytelling and sustainability at the center, helping audiences form a stronger, more personal connection with Hauraton’s environmental values.
Stronger Branding Through Visual Consistency
Every asset is designed to work seamlessly across channels, delivering a unified and emotionally resonant brand experience. The result is a sustainability campaign that is as forward-thinking and multidimensional as the message it conveys.
Brochure
Sustainability in Print – A Tangible Takeaway
While digital media plays a key role, Hauraton continues to recognize the power of print. Brochures remain an essential part of the brand’s marketing and sales toolkit, especially for connecting with customers face-to-face.
The result: a compact, 8-page A4 brochure fully dedicated to the topic of sustainability in stormwater management. Visually engaging and content-rich, the brochure highlights Hauraton’s environmental commitment across multiple dimensions, with clear product references woven throughout.
A closing section introduces the broader Hauraton brand and team, presented within the company’s established corporate design. The brochure is a seamless blend of storytelling and substance, created to inform, inspire, and leave a lasting impression.
The Path to the Concept
From Ideas to Impact – how “The Future Flows With us” Came to Life
The final concept didn’t emerge overnight. It was the result of a multi-stage creative journey, sometimes bold and disruptive, sometimes refined and strategic, but always guided by a clear focus: communicating sustainability with purpose.
Together with Hauraton and a passionate team of creatives, we explored a wide range of ideas and storytelling angles. Through iteration, dialogue, and shared vision, these pieces came together to shape a unified concept:
“The future flows with us.”
What made the difference? A spirit of collaboration built on trust, respect, and equal partnership. Every step was marked by open exchange and a genuine appreciation for the expertise each team member brought to the table.
This process didn’t just produce a message — it created a shared mission.
As a family-owned business from Baden-Württemberg, Hauraton has developed into an international market leader in drainage systems over more than 65 years. With 15 international branches and sales activities in over 70 countries, the company sets global standards in stormwater management. The gold CSC certification underscores Hauraton's consistent commitment to sustainability, environmental consciousness, and future responsibility.
