Hauraton – The future flows with us.
Sustainability in rainwater management – is it merely a responsibility, or a powerful opportunity to lead and inspire?
Together with Hauraton, pioneer in sustainable drainage solutions, we turned this question into a bold, multimedia campaign that not only informs – but moves people.
Our mission: To make Hauraton’s dedication to sustainability visible, authentic, and emotionally resonant – strengthening both communication and employer branding in the process.
The future flows with us! And it's more inspiring than ever.
- # Graphic design
- # Copywriting and editing
- # Content Marketing
- # Social Media Marketing
- # Concept
The Result: A Campaign That Makes Sustainability Flow
At the heart of the campaign is a powerful, concise slogan that connects the natural flow of rainwater with a hopeful vision for the future: “The future flows with us.”
This message comes to life through emotionally engaging key visuals that make sustainability not just visible – but tangible. From a dedicated landing page to social media templates, posters, and print materials, every touchpoint was carefully crafted to deliver a consistent and compelling message across all channels.
The impact? Overwhelmingly positive. The campaign resonated with both customers and employees, reinforcing Hauraton’s position as a pioneer in sustainable rainwater management and strengthening its brand identity in a meaningful way.
And this is just the beginning. The journey toward a more sustainable future continues – and we're proud to be part of it.
Landing Page
Sustainability at Hauraton – Clear Messaging, Strong Visual Impact
The sustainability landing page is the central hub for communicating Hauraton’s values and vision around sustainable stormwater management. Designed to be both informative and emotionally engaging, the page delivers a unified experience that brings Hauraton’s sustainability strategy to life.
Visual Storytelling Meets Purpose-Driven Content
All key visuals created for the sustainability campaign are showcased here, unified by a coherent and consistent visual language. The design reinforces the brand’s messaging while guiding visitors through the core focus areas.
Seamless Integration of Meaningful Content
Additional campaign elements — including Hauraton’s “heartfelt projects” and product-related sustainability highlights — are prominently featured and intuitively linked. The result is a holistic, content-rich experience that reflects Hauraton’s commitment across every touchpoint.
A Platform That Embodies Sustainable Values
The landing page doesn’t just present information — it expresses identity. With purpose, clarity, and visual cohesion, it positions Hauraton as a trusted innovator and responsible leader in the industry.
Explore the Hauraton sustainability page
The Future Flows With Impactful Headlines – and Strong Visuals
Sustainability at Hauraton: More Than a Message
At Hauraton, sustainability in rainwater management is not a single idea – it’s a layered narrative that touches innovation, responsibility, and the future of water.
Nine Key Visuals – One Consistent Message
To communicate this complexity with clarity, we developed a set of nine tailored key visuals for use across social media and digital platforms. Each visual is paired with a headline beginning with:
“The future flows...” – followed by a unique, topic-specific extension. Carefully crafted analogies add deeper meaning and connect sustainability to everyday impact.
Emotion Over Product – A Shift in Visual Language
The visuals break away from Hauraton’s traditional product-focused imagery. Instead, they place emotional storytelling and sustainability at the core, helping audiences form a stronger, more personal connection with the brand’s environmental values.
Stronger Branding Through Visual Consistency
Each asset was designed to work seamlessly across channels – delivering a unified, emotionally resonant brand experience. The result? A sustainability campaign that feels as forward-thinking and multidimensional as the message it carries.
Brochure
Sustainability in Print – A Tangible Takeaway
While digital media plays a key role, Hauraton continues to value the power of print. Brochures remain an essential part of the brand’s marketing and sales toolkit — especially when connecting with customers face-to-face.
The result: a compact, 8-page A4 brochure fully dedicated to the topic of sustainability in stormwater management. Visually engaging and content-rich, the brochure highlights Hauraton’s environmental commitment across multiple dimensions, with clear product references woven throughout.
A closing section introduces the broader Hauraton brand and team, framed within the company’s established corporate design. It’s a seamless blend of storytelling and substance — designed to inform, inspire, and leave a lasting impression.
The Path to the Concept
From Ideas to Impact – how “The Future Flows With us” Came to Life
The final concept didn’t emerge overnight. It was the result of an evolving, multi-stage creative journey — sometimes bold and disruptive, sometimes more refined and strategic, but always driven by a clear focus: communicating sustainability with purpose.
Together with Hauraton and a passionate team of creatives, we explored a wide range of ideas and storytelling angles. Through iteration, dialogue, and shared vision, these pieces came together to shape a unified concept:
“The future flows with us.”
What made the difference? A spirit of collaboration built on trust, respect, and equal partnership. Every step was marked by open exchange and a genuine appreciation for the expertise each team member brought to the table.
This process didn’t just produce a message — it created a shared mission.
As a family-owned business from Baden-Württemberg, Hauraton has developed into an international market leader in drainage systems over more than 65 years. With 15 international branches and sales activities in over 70 countries, the company sets global standards in stormwater management. The gold CSC certification underscores Hauraton's consistent commitment to sustainability, environmental consciousness, and future responsibility.
