Case

Envivas
Multimedia communication campaign

Envivas & Die Techniker: 15th anniversary

VUCX developed a multimedia campaign for the 15th anniversary of the cooperation between the insurance providers Envivas & Die Techniker. For print, online, film, social media and live events, our team created high-quality assets and eye-catching concepts. These emphasize the characteristics and strengths of the cooperation as well as the unique advantages for the customers.

The Customer

Envivas Krankenversicherung AG is a wholly-owned subsidiary of Generali Deutschland AG.

Thus it belongs to the second largest primary insurance group on the German market and to the globally active Assicurazioni Generali. Envivas offers private supplementary insurance for maximum all-round protection.

Anniversary Campaign
Digital & Print

Development of a key visual

For the multimedia anniversary campaign, VUCX first
developed a picture motif that reflects the strong
relationship and trusting partnership between the
insurance companies Envivas & Die Techniker.
This motif forms the graphic basis for further measures.

Creation of Online Assets

Based on the previously developed key visual, VUCX created various online assets, including header images, which represent a central element on the landing page of the anniversary campaign.

Press kit developement

In addition, the VUCX team is creating a press kit. This provides the reader with clear and concise information about the cooperation between Envivas & Die Techniker. Illustrative infographics and emotional visuals provide a high-quality reading experience.

Design of Magazine Ad & Poster

For the Techniker print magazine (TK MGZN) and for use on poster displays, VUCX developed advertisements that communicate both the anniversary campaign and the Envivas products.

Charity Campaign
Social Media

Creation of video content for web & social media

VUCX developed and produced a video for the Envivas website and the company's social media channels. The 60-second clip promotes the "Teddy Tom Charity Campaign" and explains how to take part.

Teddy Tom auf Reisen: Das von VUCX entwickelte Video stellt kurz und prägnant die Charity Aktion von Enivas & Die Techniker vor. Im Rahmen der Videoproduktion arbeitete VUCX mit der Reise-Bloggerin Anna Bourgeret zusammen (www.reise-lustig.net).

Development of Social Media content

In addition, the VUCX team created design content to promote the "Teddy Tom Charity Campaign" on social media. The GIFs reflect the core idea of the charity campaign and invite the recipients to participate.

Powered by VUCX – Teddy Tom goes viral!

The content developed by VUCX contributed to making the "Teddy Tom Charity Action" a complete success on social media.

Football Tournament
Branding of promotional items

Jerseys, gym bags & pavilion

To celebrate the 15th anniversary of the joint cooperation, Envivas & Die Techniker organized a football tournament with an entertaining supporting program. VUCX was responsible for the design of special promotional items - including jerseys and gym bags - which were distributed to the participants. Our team was also responsible for the branding of the pavilion next to the playing fields.