Max Factor -
123 More Me Campaign

For the MAX FACTOR cosmetics brand, VUCX designed the new German retail and e-commerce campaign 123 MORE ME.

The idea is as simple as it is powerful: 3 products that together emphasise the individual beauty of women and give them the security to appear more confident and radiant.

Less "Lost in Foundation", more lightness and self-confidence.

Max Factor hero

POS: Displays &
Beauty Bar Assets

We incorporate the sales-oriented idea in high-quality designs for the beauty bar at the POS and for e-commerce.

With elaborate beauty retouching, CGI renderings and a look & feel that conveys the brand's high-quality claim, we implement an attention-grabbing campaign for end customers.


About the Customer: COTY is a New York based, world-leading perfume and cosmetics company that produces cosmetics, skin care, fragrance, hair color and styling products. Coty Inc.'s fragrances include Adidas, Beyoncé, Calvin Klein, Chloé, David Beckham, Playboy and Jil Sander perfumes.

Shelf Wobblers & Stickers for the Beauty Bar

Print Ads

The campaign will be widely communicated in print magazines such as BARBARA, COSMOPOLITAN or GALA, as well as in drugstore customer magazines. 

Make-Up Artist
meets Influencer -
Tutorial Videos

Especially influential: for Instagram and YouTube we shoot tutorials with the prominent support of Max Factor Make-up Artist Christina Vacirca and influencer Tara.

2 Drehtage für 5 Looks in je nur 3 Steps – herausgekommen ist dabei u.a. dieser Spot für YouTube für den modernen, frischen Look.