SEARCH ENGINE OPTIMIZATION (SEO)

Looking for a search engine optimization agency?

Do you want your brand and therefore your website to be found more easily? Our SEO specialists will help you achieve better rankings. Search engine optimization (SEO) - targeted and structured.

 

VUCX services for search engine optimization:

  • Search term / keyword analysis
  • OnPage optimization
  • OffPage optimization
  • Technical SEO
  • Local search engine optimization
  • Competition analysis
  • Content Marketing (SEO texts)
SEO VUCX

Why does this site rank for search engine optimization?

Make SEO plannable

Wondering why you have landed on a page with so little content on the subject of search engine optimization?

Wondering why this page ranks well with so little content?

Let us advise you. Good rankings are not rocket science.

"It's not the wind, but the sails that set the course."

Simply repeating keywords (keyword stuffing) is no longer enough. Even the use of SEO tools or artificial intelligence does not promise success.

Google in particular has created new quality criteria for assessing the content of websites through recent updates to its search algorithm.

These are generally known by the abbreviation E-E-A-T.

The letters stand for the terms:

  • Expertise - refers to the quality of content in terms of its expertise
  • Experience - refers to the experience of the person or organization that created the content (new addition since 2022)
  • Authority - refers to the authority of the person or organization publishing content
  • Trust - the central and most important member refers to the trust that readers can place in this content

These criteria are intended to help assess the quality and trustworthiness of content and websites.

Trust in particular is the central member of the E-E-A-T family, as dubious content and websites receive low E-E-A-T ratings, regardless of how experienced or authoritative they appear.

Put simply, Google uses the quality criteria E-E-A-T to determine the quality of a website's content. Incidentally, Google calls this content Main Content. "Main Content (MC) is any part of the page that directly helps the page achieve its purpose." (Source: Google Search Quality Evaluator Guidelines, Dec. 2022)

By using artificial intelligence, Google is able to create a comprehensive machine understanding of the content on the web. The search engine is therefore very good at differentiating between relevant and irrelevant content. With the MUM (Multitask Unifed Model) approach presented in 2021, content is (almost) perfectly understood across all media. E-E-A-T is therefore also extensively supported by semantic search knowledge.

Expert tip | Ercin Filizli

Focus on your brand authority. A brand with high brand authority is seen as trustworthy, credible and a leader in its industry. Brand Authority plays an important role in the context of Google's E-E-A-T because it is seen as an indicator of the credibility and trustworthiness of a website and its content.
And, start from the user. Ask yourself what a user is really looking for and wants to achieve.

The resulting answer is your starting point for targeted SEO. It's actually quite simple. Produce content that fulfils the user's intention. Create a meaningful connection between your content and your brand. And this content needs to be continuously optimised based on data.

However, it is also worth looking beyond SEO. Search engine optimization should be an important component in your digital marketing toolbox. This requires a well thought-out online marketing strategy.

SEO is a team player.

The integration of SEO with other marketing channels is essential for a successful online marketing strategy.

 

Ranking factors

Other important ranking factors for SEO include:

  • Loading times of the websites
  • Mobile usability
  • Technically optimized - free from technical problems
  • User experience or UX - clear navigation elements, simple user guidance
  • Security aspects
  • Website structure and layout of the pages
  • Relevance of the content
  • Core Web Vitals - the new Google load time metrics

 

Since May 2021, new factors have been added, which Google calls Core Web Vitals. These are a series of real, user-centred metrics that quantify important aspects of the user experience.

None of these ranking factors should stand alone. It is important to keep the whole picture in mind. This includes a strong brand. Trying to use SEO to build relevance for search engines without keeping the brand in mind can lead to problems. You will miss your target group and your brand will not be found.

Find out more in our guide to search engine optimization.

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VUCX Rankings 2023
SEARCH ENGINE OPTIMIZATION WITH STRATEGIC MARKETING EXPERTISE

SEO agency from Cologne, Germany

There are good reasons to rely on the expertise of an SEO specialist with broad brand consulting expertise. If you want to achieve visibility, you first need an excellent strategy. And even better implementation.

Only the skillful application of both will bring you customers and visitors for your company. Isolated SEO measures such as keyword research, on-page optimization and off-page optimization are of little benefit. Only comprehensive SEO consulting and holistic SEO optimization will bring your company to the top of the rankings.

VUCX offers you comprehensive SEO agency expertise from the heart of Cologne, Germany.

Our search engine optimization services form the backbone of your digital marketing strategy. Take advantage of our experience in search engine optimization with our SEO experts with the aim of achieving top ranking results.

In addition, we are happy to offer you other valuable services with our extensive online marketing agency expertise.

Our SEO services cover all factors for a successful cooperation with your company. You can find a detailed overview here.

Search engine optimization (SEO) from Cologne, Germany for top rankings in the search results.

SEO Agentur Köln

SEO optimization in the B2B sector

Why is search engine optimization in B2B so important?

"According to a 2021 study by Statista, around 87% of online sessions in Germany begin with a search engine query. However, these figures only refer to desktop computers and not mobile devices. If mobile devices are also taken into account, the figure could be even higher.

Organic search is responsible for 53.3% of all website traffic.

In the B2B sector, search engine optimization (SEO) therefore plays an important role in customer acquisition and for your inbound. Individual content measures are by no means enough to achieve top rankings. Only the skillful implementation of a well thought-out content strategy will bring long-term success.

The individual cycles that a customer goes through before deciding to buy a product take place digitally to a large extent. With search engine-optimized websites or SEO-optimized e-Commerce, you can strengthen sales in the long term.

In the course of digitalization, B2B companies are sometimes entering new digital territory. For example, simply making the print catalog accessible in a store system is often not enough.

The VUCX SEO team supports you with the complex tasks of profitable search engine optimization for your e-Commerce shop or website."

SEO and SEA - together for ranking success

There are good reasons why search engine optimization (SEO) and search engine advertising (SEA) should not be conceived separately from each other:

  • SEO and SEA complement each other
    SEO helps to improve the organic (non-paid) ranking of a website in the search engines, while SEA ensures that companies can place their ads in the search engines for a fee. By combining both strategies, you can increase the visibility of a website in the search engines and thus generate more traffic and conversions.
  • SEO and SEA have common goals
    Both aim to increase the visibility of a website in search engines and generate traffic from qualified users. By combining SEO and SEA, you can increase the chances of your website being found by users searching for the products or services that your company offers.
  • Coordinate SEO and SEA with each other
    By aligning SEO and SEA, you can ensure that the content and keywords used in paid ads also perform well in organic search. In this way, you can ensure that the company is highly visible for the most important search terms and that users are made aware of the website in various ways.
     
  • Link SEO and SEA with each other
    By linking SEO and SEA, you can ensure that the paid ads are delivered based on the search terms that best match the content of the website. In this way, you can ensure that users who click on the ads actually find relevant content on the landing page.

Google Ads or Bing Ads provide important metrics for search engine optimization.

Find out more about search engine advertising (SEA) on Google Ads here.

SEO in the age of artificial intelligence

Google is the most popular search engine in the world with a market share of around 84%. In Germany, Google has a search engine market share of 80.8% for desktop searches and 95.7% for mobile searches. These figures have almost certainly been a thing of the past since the beginning of the year. Bing has recently introduced a chatbot integration (ChatGPT) to provide users with an interactive way to search for information and directly receive comprehensive answers to their questions and searches.

The field of search engine optimization (SEO) is thus now in a new era in which artificial intelligence and especially generative AI systems such as ChatGPT play an important role.

As a full-service digital agency, we offer SEO services that take these latest developments into account. We understand that successful SEO strategy development is no longer limited to keywords and the use of SEO tools. A comprehensive and data-driven approach and tailored content marketing is required.

With the help of our SEO experts in Cologne, you can develop a well-thought-out online marketing strategy that will bring your website and services up to date and help you rank higher in search engines such as Google or Bing.

Search engine marketing (SEM) powered by VUCX

In addition to search engine optimization, we also offer search engine marketing (SEM) to further strengthen your online presence. By placing targeted adverts using Google Ads and Bing Ads, we can immediately increase your visibility in search results and target relevant audiences.

Our team of SEM specialists can help you develop an effective ad strategy that aligns with your business goals. Whether it's generating more traffic, boosting conversions or increasing brand awareness, we're ready to take your online presence to the next level.

Contact us today to find out more about how we can support you.