Values become a film. Brands become trust.
VUCX has been turning corporate communication into moving images for over 25 years.
Services:
- Concept & script development
- Storyboard & pre-visualisation
- Filming with camera crew, locations and casting
- Post-production including editing, VFX, sound design
- Distribution across all relevant channels
A corporate video puts a face to a company. It anchors a brand where arguments alone can't reach: in memory.
VUCX has produced corporate videos for SMEs, large enterprises and public institutions for more than 25 years, from concept through to final post-production. The foundation is often a clear Strategic Brand Consulting, which defines the values the film is meant to carry.
The human brain processes moving images within milliseconds. No other format builds an emotional connection between viewer and brand as quickly.
VUCX uses this effect to make corporate values tangible, whether for board presentations, shareholder meetings, trade fairs or employer branding campaigns.
What makes a corporate video work
A corporate video portrays a company, brand or product with promotional intent, without ever feeling like an advert. It conveys attitude rather than facts and atmosphere rather than arguments. With actors or animated characters, built on location footage or archive material: the format always follows the message it is meant to carry.
Where corporate videos make an impact
Board presentations, shareholder meetings and trade fair appearances all benefit from a strong corporate video, just as much as Social Media Marketing campaigns and employer branding initiatives do. Each channel comes with its own requirements for format, length and visual language, all of which VUCX accounts for during the concept phase.
The Production Process at a Glance
A corporate video production follows a clear phase model: briefing, concept, pre-production, filming, post-production and distribution. In practice, these phases frequently overlap, particularly concept and pre-production, which often run in parallel.
During the briefing, VUCX and the client clarify the project goal, target audience and the strategic role of the film. This forms the basis for the script, which in turn underpins the budget, storyboard and animatic. Pre-production locks in location, casting, camera crew and technical equipment before filming begins. Post-production closes out the process with editing, VFX / CGI / 3D Animation and sound design, followed by distribution across the right channels.
Strategy, Consulting
FAGs about Imagefilm Production
What does corporate video production cost?
Cost depends on film length, shooting effort, team size and equipment used. A flat rate isn't a credible answer without a briefing. VUCX calculates project-specific costs based on a detailed script.
What's the difference between a corporate video and a product video?
A corporate video conveys values, attitude and company culture without putting a specific product centre stage. A product video, by contrast, explains the function and benefit of a single product. VUCX produces both formats separately, depending on the communication goal.
How long should a corporate video be?
It depends on the channel. For a company website or LinkedIn, 60 to 120 seconds usually works best, while trade fairs or board presentations can call for longer formats. VUCX defines the right length during the briefing.
Is a corporate video the same as an image film?
The terms are often used interchangeably. Both describe a moving image format that conveys brand and company culture emotionally, as opposed to purely promotional formats like a commercial.
How long does a corporate video production take?
Depending on scope, the process from briefing to finished film typically takes several weeks to a few months. Complex projects with extensive post-production require more lead time.
What needs to be included in a corporate video briefing?
Relevant details include the project goal, target audience, communication strategy and technical considerations such as the intended distribution channel. VUCX provides a structured briefing template for the initial conversation.
Does a corporate video always require filming?
No. Corporate videos can also be built on archive material or produced as full animation, depending on what the message and budget call for.